Pamela Levine Joins Manduka as New Vice President of Sales

Los Angeles, CA (July 25, 2012) — Manduka, creator of high performance yoga gear and the #1 choice of yoga teachers worldwide, announced today its recent appointment of Pamela Levine to the position of Vice President of Sales.

An avid yoga practitioner and seasoned executive in the action sports and sporting goods industry, Levine brings with her a strong understanding of the current retail landscape and success in building meaningful and profitable brand partnerships. Levine’s role will be focused on leading the Manduka team to continue to provide top tier service to the yoga community while expanding distribution channels to a core set of, premier and likeminded retailers. Manduka hopes to make the brand’s premium products available to more people nationwide, inspiring the practice of yoga.

“For the past several years Manduka has become the premium destination for yoga gear—expanding our family of products, growing awareness of the brand while remaining deeply committed to the yoga community and teachers who inspire our product line,” said Sky Meltzer, Manduka CEO. “Pam will be an integral part of the future of this company as we elevate our strategy and service model to ensure our retailers have the support and tools they need to reach yoga practitioners, novice and professional alike. We are thrilled to add her talent to our senior management team.”

Levine’s diverse experience includes senior sales management, merchandising, marketing and consulting specifically in the Consumer Goods industry. She was formerly VP of Sales at Roxy, where she was directly responsible for Specialty Stores, Department Stores, National and Regional Chains and Online accounts,. Levine also held management positions at athletic brand Saucony, Vida Shoes and Hybrid Apparel.

Levine is a graduate of the University of Massachusetts where she earned a bachelor’s degree of science in mathematics and a masters of science in sport management.

Levine and the Manduka team will be making an appearance at the Outdoor Retailer Summer Market August 2-5 in booth #PV266 where they will be showcasing the brand’s innovative line of yoga mats (including the marketplace’s signature, lifetime guaranteed PRO line), moisture wicking towels and props including new to market recycled foam blocks and a line of natural travel bags.

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About Manduka
Founded in 1997, Manduka was built on the simple idea that a better yoga mat can make a world of difference. Manduka strives to support and enrich the yoga community by providing premium quality mats and products while respecting employees, customers, materials, and the environment. Created for and by yoga enthusiasts, Manduka’s technical and purpose-driven product designs meet and often exceed the distinct needs of all practitioners. Today Manduka’s products, which include yoga mats, towels, yoga straps, water bottles, and bags, are sold in more than 35 countries around the world. Not only focusing on superior design, Manduka also promotes their ethos of quality, thoughtfulness and sustainability in all realms of their business.

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Marci Mollins

Saeger Media Group