To The Collective Yoga Community Everywhere,

As many of you know, this past May 12-14, 2017 marked the launch of project:OM, the yoga class of One Million to battle breast cancer. And I can’t begin to express my gratitude to everyone, everywhere who attended, hosted or taught a class; donated or purchased a project:OM mat or towel; and helped share #projectOM love on social media.

At Manduka, we have always known that ONE MAT can make a major difference. We believe practicing yoga makes us stronger, healthier and happier. We also believe that when you practice yoga, you take those positive attributes with you OFF THE MAT and into the other 23 hours of your day, making you more courageous, more confident, less stressed, kinder, more thoughtful and more considerate of others.

We have always been guided by this sense of purpose, encouraging the practice of yoga and its many benefits…but project:OM was our opportunity to do something BIGGER.  We were inspired by Susan G. Komen’s instrumental work over the last 35 years driving research initiatives that have reduced breast cancer deaths, improved treatment options and provided support to those affected by breast cancer in their local communities.

project:OM directly supports Susan G. Komen’s Bold Goal to reduce the current number of breast cancer deaths by 50% in the U.S. by 2026, by gathering One Million people to practice yoga in the battle against breast cancer. 100% of all class donations are going directly to Komen, and we will exceed our donation goal of $250,000.

The project:OM movement included eight marquee events in major national cities, 1,000+ local yoga studio donation-based classes and some of the world’s most talented and passionate yoga teachers leading project:OM classes online, offline and in studios. Not to mention, the tremendous amount of support shown through #projectOM posts on social media.

This journey has been nothing short of life-changing – for the One Million people who participated and millions of others who will benefit from the generous donations raised through project:OM, both nationwide and in local communities. As promised, we were collectively part of something EPIC, igniting a movement that will continue for many days, months, years – and yoga classes – to come.

Practice On,

Cathy Quain
President, Manduka