December 16th, 2013

Featured Retailer: Fine Yoga

Fine Yoga ( – Owner Sherri Rao (mainland China). Co-Founded by Anders Baadsgaard Pedersen (Andy).

  • Our website has 1000+ unique visitors/day.

  • Founded in 2002 by Sherri Rao (China) & Anders Baadsgaard Pedersen (Andy) (Denmark).

  • 2 studios in Beijing (capital of China): Blue Castle and CBD Van Palace.

  • 1 retreat center in China’s central Hubei province (

  • 1 chinese online video channel ( with 600 members and 1000+ views per day.

  • 1 chinese Taobao on line shop.

Total 20 teachers in the 2 Beijing studios.

Blue Castle: 650 SQM / 4 class rooms (incl. 1 flex room). Largest room holds 60 practitioners. Lobby. Dressing rooms w showers.

RETAIL space: 20 SQM possible to expand. In connection with our lounge lobby.

Studio location: Just opposite Beijing’s premier upmarket ShinKong shopping center. Beijing’s central business district.

Photos Blue Castle

CBD Van Palace: 800 SQM / 4 class rooms. Largest room holds 40 practitioners. Lobby. Dressing rooms with showers.

RETAIL space: 25 SQM possible to expand. In separate room / lounge next to lobby.

Studio location: Just opposite Kerry Center and World Trade Center. Bejings central business district.

Photos CBD

Fine Yoga Retreat Center: 5000 SQM / 5+classrooms. Largest room holds 100 practitioners. Hotel room- and bamboo hut accommodation with private facilities for 180 people. Restaurant, Lounge, Reception, Lobby. RETAIL space 50 SQM possible to expand.

Retreat Center location: Hubei province (near Wuhan) The center is sitting in a bamboo forest surrounded by own lotus fields and with a view to its private lake.

Fine Yoga has around 1000 members in each of the two Beijing studios. And we have 5000 Yoga students from any corner of the Peoples Republic of China in our mailing list. Those 5000 Yoga students have participated in our workshops and/or our TTC (YA & IYF registered). Our TTC is currently the largest in China with about 50-100 people attending every month. We are very proud of our TTC and know that Fine Yoga graduates are first choice as teachers in other studios across China.

Workshops: Since the birth of Fine Yoga we have invited world renowned Yoga teachers to give workshops in China. In 2014 we are going to run workshops with more than 11 International top class teachers. Those workshops primarily attract Yoga teachers from all over China. Fine Yoga is a strong and very important education base of Yoga in China. We have a strong Ashtanga foundation but are running courses in almost all main Yoga styles. Fine Yoga is a diverse Yoga school welcoming all with a big smile.

Retail / wholesale:
Fine Yoga is both retailer and wholesaler for Manduka. (ref.June Pai / Sky Meltzer).

Clothing: Fine Yoga is currently selling the brands: Easy Yoga, Fashion Yoga, Life Yoga, BD Yoga and Yoga Hyde. Sales are primarily generated by our studios and retreat. Every month our TTC course pulls hundreds of fresh faces from all over China into our retail spaces. We believe that we have the largest clothing/mat sales volume of any Yoga studio in China.

From time to time a friend of ours has taken Lululemon clothes from Hongkong to our shops. And stock always sold out within a day or two. Therefore we know that Lululemon and the Lululemon quality/design is in great demand.

DVDs and books:
Sherri Rao has translated several DVDs and one book. In our shop we sell the Ashtanga Yoga book by John Scott, John Scott’s Ashtanga DVD, David Keil’s two Yoganatomy DVDs and Jennifer More (Wolfe) Prenatal Vinyasa Yoga DVD. All translated by Sherri Rao.

We do not plan to produce our own brand of Yoga products. We always go for the original and that is what our students like.

Blue Castle studio, Beijing:

CBD Van Palace studio, Beijing:

Fine Yoga Retreat, Central China:

Om & Kind regards
Sherri Rao & Anders Baadsgaard Pedersen (Andy) / / / +86 139 1176 7529

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