blog

April 16th, 2015

Featured Retailer: Wefit Greece

Came back late from work? have no energy? not eating or sleeping well these days? These can only be excuses keeping you back.

At wefit.gr we want to motivate and inspire people to break their monotonous routines and follow a more active and balanced lifestyle with the end result being a sense a satisfaction and happiness.

Wefit was born a year ago in Athens, Greece by a group of friends willing to challenge their routines and follow their dream.

So the idea was born and the first three services are now complete and operational.
- A news service with original articles relating to fitness, health and nutrition aiming to motivate and inspire our readers
- A fitness directory with over 500 venues in Athens from which you can choose between gyms, clubs and studios where you can practice your sport, hobby or passion amongst similar minded people.
- An eshop where you can gear up with selected products all suitable to support your fitness needs.

Being an online retailer we rarely had the chance to meet and greet our clients but it all chanced since we started to stock the Manduka range. Our customers wanted to see and feel the products. By this way we got to know our clients who soon became our friends that share the same passions as we do, and we love it.

So if you are ever in the neighbourhood don’t hesitate to visit us.

January 2nd, 2015

Featured Retailer: Touch The Toes Singapore

Touch The Toes, Singapore:

Touch The Toes! Can you do it?
'Nooo... Too stiff!' 'Too old' 'Maybe I'll try tomorrow, tomorrow, tomorrow' 'Errr I could break something!'... Isn't it funny how everyone almost always assumes it's bending over straight-legged & reaching for the toes?

TTT is all about changing perceptions. Eco-friendly is affordable. Small can be big. Yoga is for everyone. Customers can be friends. And you can always touch the toes!

Our lovely shop sits right in the heart of an enclave of creativity. In squeaky clean Singapore, a country where graffiti is illegal, we are surrounded by funky murals, beautiful neighbors, bohemian coffee joints.

Climb up to our 2nd floor space and you're in a little h(e)aven. Where our customers pop in for a Manduka eKo Mat & sometimes stay the entire afternoon trying new clothes & catching up with us for the latest yoga news.

We are so proud to be the only yoga retail store for apparel & accessories in Singapore. But we were blown away when we found out we are the only eco-friendly store in Asia!

TTT are 3 people: Eliza (creative), Kelly (logical), Wuen (quirky). All unique & wonderful. If you are ever in Singapore, do drop in to say hi!

Ohmsome Beginnings.
Never Endings.



December 16th, 2013

Featured Retailer: Fine Yoga

Fine Yoga (FineYoga.com) – Owner Sherri Rao (mainland China). Co-Founded by Anders Baadsgaard Pedersen (Andy).


  • Our website has 1000+ unique visitors/day.

  • Founded in 2002 by Sherri Rao (China) & Anders Baadsgaard Pedersen (Andy) (Denmark).

  • 2 studios in Beijing (capital of China): Blue Castle and CBD Van Palace.

  • 1 retreat center in China’s central Hubei province (FineYogaRetreat.com)

  • 1 chinese online video channel (tv.fineyoga.com) with 600 members and 1000+ views per day.

  • 1 chinese Taobao on line shop.





Total 20 teachers in the 2 Beijing studios.

Blue Castle: 650 SQM / 4 class rooms (incl. 1 flex room). Largest room holds 60 practitioners. Lobby. Dressing rooms w showers.

RETAIL space: 20 SQM possible to expand. In connection with our lounge lobby.

Studio location: Just opposite Beijing’s premier upmarket ShinKong shopping center. Beijing’s central business district.

Photos Blue Castle

CBD Van Palace: 800 SQM / 4 class rooms. Largest room holds 40 practitioners. Lobby. Dressing rooms with showers.

RETAIL space: 25 SQM possible to expand. In separate room / lounge next to lobby.

Studio location: Just opposite Kerry Center and World Trade Center. Bejings central business district.

Photos CBD

Fine Yoga Retreat Center: 5000 SQM / 5+classrooms. Largest room holds 100 practitioners. Hotel room- and bamboo hut accommodation with private facilities for 180 people. Restaurant, Lounge, Reception, Lobby. RETAIL space 50 SQM possible to expand.

Retreat Center location: Hubei province (near Wuhan) The center is sitting in a bamboo forest surrounded by own lotus fields and with a view to its private lake.


Fine Yoga has around 1000 members in each of the two Beijing studios. And we have 5000 Yoga students from any corner of the Peoples Republic of China in our mailing list. Those 5000 Yoga students have participated in our workshops and/or our TTC (YA & IYF registered). Our TTC is currently the largest in China with about 50-100 people attending every month. We are very proud of our TTC and know that Fine Yoga graduates are first choice as teachers in other studios across China.

Workshops: Since the birth of Fine Yoga we have invited world renowned Yoga teachers to give workshops in China. In 2014 we are going to run workshops with more than 11 International top class teachers. Those workshops primarily attract Yoga teachers from all over China. Fine Yoga is a strong and very important education base of Yoga in China. We have a strong Ashtanga foundation but are running courses in almost all main Yoga styles. Fine Yoga is a diverse Yoga school welcoming all with a big smile.





Retail / wholesale:
Fine Yoga is both retailer and wholesaler for Manduka. (ref.June Pai / Sky Meltzer).

Clothing: Fine Yoga is currently selling the brands: Easy Yoga, Fashion Yoga, Life Yoga, BD Yoga and Yoga Hyde. Sales are primarily generated by our studios and retreat. Every month our TTC course pulls hundreds of fresh faces from all over China into our retail spaces. We believe that we have the largest clothing/mat sales volume of any Yoga studio in China.

From time to time a friend of ours has taken Lululemon clothes from Hongkong to our shops. And stock always sold out within a day or two. Therefore we know that Lululemon and the Lululemon quality/design is in great demand.


DVDs and books:
Sherri Rao has translated several DVDs and one book. In our shop we sell the Ashtanga Yoga book by John Scott, John Scott’s Ashtanga DVD, David Keil’s two Yoganatomy DVDs and Jennifer More (Wolfe) Prenatal Vinyasa Yoga DVD. All translated by Sherri Rao.

We do not plan to produce our own brand of Yoga products. We always go for the original and that is what our students like.





Blue Castle studio, Beijing:



CBD Van Palace studio, Beijing:



Fine Yoga Retreat, Central China:




Om & Kind regards
Sherri Rao & Anders Baadsgaard Pedersen (Andy)
www.FineYoga.com / www.FineYogaRetreat.com / info@FineYoga.com / +86 139 1176 7529

December 1st, 2011

Featured Retailer: Urbanyoga

urbanyoga is Europe’s newest, coolest, funkiest online yoga store. Set up by long term partners Greg Watson & Rachael Myers less than 12 months ago, it has already established itself as a major player in supplying premium yoga products and brands to customers across the UK & Europe with its fresh modern contemporary take on yoga retailing.

Greg says, "As yogis ourselves, Rachael and I were just getting a bit frustrated and tired with the 'traditional' style yoga websites here in the UK, selling us all sorts of 'stuff' and presenting it in a way that just wasn't very appealing! Yoga is one of the fastest growing forms of exercise in the UK & across Europe and it's practiced by lots of cool, funky, open-minded individuals that in a lot of cases, are used to buying products from, and shopping in, like-minded places. To us there wasn't anywhere like this in the UK yoga market, so we decided to fill the gap and launch urbanyoga! Thankfully our approach has been very well received!"

Apart from its design, urbanyoga was set up with one simple goal in mind: 'find the very best yoga products available from around the world and bring them together in one place'. "We wanted to work with manufacturers that produced outstanding yoga products that performed well, were built to last, looked good, and of course did their bit for the environment too. Was this too much to ask? For some it was! There's lot of poor products out there that just didn't 'cut the mustard'. We tried them! Not only that, but as the yoga market expands there been a whole plethora of copycat / imitation / replica products coming onto the market and compared to the original products they copy, most just fail to deliver.

Manduka however is a company that ticks every one of our boxes. It personifies everything we want in a yoga brand and produces gorgeous yoga products that appeals to every yogi out there. In our view, Manduka is the finest yoga brand in the world right now and their range of products fit perfectly in our funky urbanyoga store!

Looking to the future Greg says "for all of us at urbanyoga, we know this is only the beginning. We’ve had a great start, especially considering the challenging trading conditions we all currently find ourselves in and very positive feedback from our customers which is great, but we know we've got lots more to give and bring to the table. As our unofficial motto says: constantly evolving, never standing still"

urbanyoga has a very active social network of cool yogi's from across Europe, so why not join us on our urbanyoga Facebook page (www.facebook.com/urbanyogalondon) for access to all the top news, first looks at new products and exclusive promotions and discount codes!

October 31st, 2011

Featured Retailer: Yoga Form

Yoga Form is an integrative Mind, Body and Spirit studio located in Wilrijk, near Antwerp, Belgium. We offer a variety of mindbody classes 7 days a week and various workshops with local and international teachers. Yoga Form boasts a beautiful studio, set in a tranquil, green, residential area of Wilrijk. Set against the backdrop of a zen garden and housing a reception area, shop, kitchen, a shala, change rooms, a shower, toilet and a fully equipped treatment room, Yoga Form offers you excellence in teaching in a perfect setting that whispers as you enter the promise of peace and tranquillity.

Nicki Forman-Levitan founded Yoga Form to integrate different styles of yoga and mindbody practices from e.g. traditional Hatha Yoga, dynamic Vinyasa Yoga, Ashtanga Vinyasa Yoga as well as Yin Yoga, hatha flow and Chakra Dance Meditation. Yoga Form was the first yoga school in Antwerp to offer Kundalini Yoga as taught by Yogi Bhajan and has in a relatively short period offered through Gurmukh Kaur Khalsa the first Kundalini Yoga and Meditation Teacher Training offered in the city.

At Yoga Form adherence to all schools and respect for all lineages and teachers is encouraged. In offering these varied teachings, technologies and teacher trainings, Yoga Form students are able to take classes and workshops with different local teachers and incoming international senior teachers, each enriched by their interpretations and styles of teaching as well as having exposure to the many lineages that stem from yogic principle. Offering this variety in teachings and classes enables students to listen to their bodies and to what their varying ebbs and flows in energy might demand.

Together with a team of 15 teachers and staff, Nicki Forman-Levitan is privileged to open the door for aspirants on the path of yoga and is actively engaged in building and supporting the local and international yoga community. Through the establishment of YogAspire, Yoga Form is actively engaged in local and international community service.