Manduka International Site

December 1st, 2011

Featured Retailer: Urbanyoga

urbanyoga is Europe’s newest, coolest, funkiest online yoga store. Set up by long term partners Greg Watson & Rachael Myers less than 12 months ago, it has already established itself as a major player in supplying premium yoga products and brands to customers across the UK & Europe with its fresh modern contemporary take on yoga retailing.

Greg says, "As yogis ourselves, Rachael and I were just getting a bit frustrated and tired with the 'traditional' style yoga websites here in the UK, selling us all sorts of 'stuff' and presenting it in a way that just wasn't very appealing! Yoga is one of the fastest growing forms of exercise in the UK & across Europe and it's practiced by lots of cool, funky, open-minded individuals that in a lot of cases, are used to buying products from, and shopping in, like-minded places. To us there wasn't anywhere like this in the UK yoga market, so we decided to fill the gap and launch urbanyoga! Thankfully our approach has been very well received!"

Apart from its design, urbanyoga was set up with one simple goal in mind: 'find the very best yoga products available from around the world and bring them together in one place'. "We wanted to work with manufacturers that produced outstanding yoga products that performed well, were built to last, looked good, and of course did their bit for the environment too. Was this too much to ask? For some it was! There's lot of poor products out there that just didn't 'cut the mustard'. We tried them! Not only that, but as the yoga market expands there been a whole plethora of copycat / imitation / replica products coming onto the market and compared to the original products they copy, most just fail to deliver.

Manduka however is a company that ticks every one of our boxes. It personifies everything we want in a yoga brand and produces gorgeous yoga products that appeals to every yogi out there. In our view, Manduka is the finest yoga brand in the world right now and their range of products fit perfectly in our funky urbanyoga store!

Looking to the future Greg says "for all of us at urbanyoga, we know this is only the beginning. We’ve had a great start, especially considering the challenging trading conditions we all currently find ourselves in and very positive feedback from our customers which is great, but we know we've got lots more to give and bring to the table. As our unofficial motto says: constantly evolving, never standing still"

urbanyoga has a very active social network of cool yogi's from across Europe, so why not join us on our urbanyoga Facebook page (www.facebook.com/urbanyogalondon) for access to all the top news, first looks at new products and exclusive promotions and discount codes!