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December 2011 Archive

December 20th, 2011

Win A $1,000 Honeymoon With Your Soul Mat!

You’ve found your Soul Mat and we couldn’t be happier. To show our excitement, we are offering a chance to win a $1,000 Honeymoon with your Soul Mat!

To enter, share your Soul Mat story – and don’t forget to include a photo!

• Grand Prize: $1,000 Travel Voucher
• Second Prize: $300 Manduka Bucks
• Third Prize: $100 Manduka Bucks

December 6th, 2011

How To Unroll A Flat Mat Every Time. Thank You Fit Sugar!

1. Lay your mat out on the floor, with the side you practice on facing up. To help you remember which side is which, you can write your name in small print with a Sharpie on the top corner where your hands would be in Down Dog (learn the basics of the Down Dog pose here). Writing your name on your mat is also a good idea in case you lose it.
2. Off the mat, walk over to the end where your feet would be in Down Dog. Squat down, hold onto this end with both hands and then flip it to the right so the side you don't practice on is now facing up.
3. Start rolling your mat from this end all the way to the top of your mat. The side you practice on will be exposed (as well as your name).
4. The next time you're ready to practice, hold onto the top end with both hands and flick the rest of the mat away from you, unrolling it so the side you don't practice on is facing down. You're left with a flat mat every time.

December 5th, 2011

And The Winner Is…Black & Light

You named the next Limited Edition Black Mat PRO. You looked at the color and let it inspire you. And we had a tough time picking just one name. So we're giving our 5 favorite submissions the new Black & Light PRO mat as soon as it comes out in January.

Deep gratitude for being part of this process!

Black Bird (first submitted by Angela Capodanno)
Black Diamond (Julia McSheffrey)
Black Azure (@Mandabeat)
Black Surge (Katie Cordes)
Black & Light (Emily Tharpe)

December 1st, 2011

Featured Retailer: Urbanyoga

urbanyoga is Europe’s newest, coolest, funkiest online yoga store. Set up by long term partners Greg Watson & Rachael Myers less than 12 months ago, it has already established itself as a major player in supplying premium yoga products and brands to customers across the UK & Europe with its fresh modern contemporary take on yoga retailing.

Greg says, "As yogis ourselves, Rachael and I were just getting a bit frustrated and tired with the 'traditional' style yoga websites here in the UK, selling us all sorts of 'stuff' and presenting it in a way that just wasn't very appealing! Yoga is one of the fastest growing forms of exercise in the UK & across Europe and it's practiced by lots of cool, funky, open-minded individuals that in a lot of cases, are used to buying products from, and shopping in, like-minded places. To us there wasn't anywhere like this in the UK yoga market, so we decided to fill the gap and launch urbanyoga! Thankfully our approach has been very well received!"

Apart from its design, urbanyoga was set up with one simple goal in mind: 'find the very best yoga products available from around the world and bring them together in one place'. "We wanted to work with manufacturers that produced outstanding yoga products that performed well, were built to last, looked good, and of course did their bit for the environment too. Was this too much to ask? For some it was! There's lot of poor products out there that just didn't 'cut the mustard'. We tried them! Not only that, but as the yoga market expands there been a whole plethora of copycat / imitation / replica products coming onto the market and compared to the original products they copy, most just fail to deliver.

Manduka however is a company that ticks every one of our boxes. It personifies everything we want in a yoga brand and produces gorgeous yoga products that appeals to every yogi out there. In our view, Manduka is the finest yoga brand in the world right now and their range of products fit perfectly in our funky urbanyoga store!

Looking to the future Greg says "for all of us at urbanyoga, we know this is only the beginning. We’ve had a great start, especially considering the challenging trading conditions we all currently find ourselves in and very positive feedback from our customers which is great, but we know we've got lots more to give and bring to the table. As our unofficial motto says: constantly evolving, never standing still"

urbanyoga has a very active social network of cool yogi's from across Europe, so why not join us on our urbanyoga Facebook page (www.facebook.com/urbanyogalondon) for access to all the top news, first looks at new products and exclusive promotions and discount codes!