Manduka International Site

May 13th, 2011

Featured Retailer: Bandera Organic

Bandera Organic
- Promoting yoga and mindfullness in Norway

Bandera Organic was founded in 2006 by Rita M. Jensen as a balanced alternative to a career in an advertising agency. She was more and more attracted to making green business and practising yoga, and established her company as an organic webshop, providing brands with a green, concious profile. Bandera Organic has distributed Manduka yoga mats through www.bandera.no, trade fairs and events since 2008, and by 2011 Manduka is the major brand in the company.

Bandera Studio of Mindfullness
This year Bandera Organic will take the next step in it´s vision and open a studio of mindfullness and green values near Oslo in Norway. The studio will give yoga instructors a nice location for courses, in a balanced organic atmosphere. The Studio will be a combined showroom, shop and juicebar. A chillout area were you can practice, buy your gear, and discuss green values while you discover the art of juicing.

Promoting through amabassadors
Bandera Organic are communicating Manduka with established yoga instructors and companies at different levels. It is very important for us to implement both Manduka and Bandera Organic as symbols of quality, high service and knowledge. We are very serious about our profile, says Rita M. Jensen.